Archive for the 'New Lists' Category

Just updated!

If you’re selling to nonprofit organizations, mailing your offer to groups that have reported income is way better than sending it to those that don’t.

That’s why we pitched out more than eight hundred thousand tax-exempts from our latest update of this iconic list, leaving 747,487 organizations now comprising the heart of the nonprofit universe.

Of these, 342,232 now include an individually-named point of contact — typically a president, director, trustee, board member, treasurer, secretary, attorney, CPA or banker.

Another 107,387 records include an institutional advisor, such as a law firm, accounting firm, bank, agent, fiduciary, etc.

And the remaining 342,000 records display only a organization name and postal address, but offer a free title slug of your choosing.

Click here to see updated list details.

No other source offers the revenue-positive portion of this audience, with 10 different selections, at the best price on the market — just $50/M base.

And this list includes all of the many tax-exempts: advocacy, charitable, eleomosynary, grant-supported, nonprofit, philanthropic, voluntary, 501(c)3 organizations, etc.

Click here to find your target segment.

Then schedule a test mailing today.

For More Information

For custom counts, list usage or ordering assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail customerservice@GreatLists.com.

If the mailing list described here doesn’t fit your current requirements, click here to see more than 80 others reaching similar audiences.

As list brokers, we are often asked “What is a typical response rate for a B2B direct marketing effort?”

Response rates for business and professional direct marketing efforts run from fractions of one percent to as much as 5% or more depending on the nature of the offer.  

As you might expect, an offer of a free webinar on a topical business issue is very likely to pull many more responses than one for an expensive laptop computer.  There is no “average” response rate.

And predicting the response rate for an untested list or new offer is impossible.

The question to ask is not, “What response rate will I get?” but rather, “What response rate do I need to get?”

And the answer can only be found by “testing” the list. 

“Testing” a list is the process of mailing a sample of it under controlled circumstances, recording the response it produces and projecting this result over the list’s entire universe. This avoids wasting money by using unprofitable lists in their entirety.

For most marketers income from a mailing, relative to its costs, provides the answer to this test.

If the income generated by a list test exceeds the costs to use it, plus the cost of fulfillment, then the list is probably worth a continuation mailing or a re-use.

If a list produces less income than its total costs, it is probably not worth a continuation or re-use.  In close situations it might be worth re-testing to be sure of your decision.

Remember: savvy marketers set financial goals for individual lists as useful benchmarks for response analysis.

Click here to see additional FAQs and decision quality information on more than 4,000 email, postal and telemarketing lists for B2B marketers.