Monthly Archive for June, 2010

Attention Government Vendors, Suppliers & Contractors: Selling Opportunity Ahead

Published on June 28, 2010 in New Lists

Updated list now available with email addresses!

Capture a Larger Share of Federal Fiscal Year-End Purchases
With the Federal Purchasing & Procurement Officers Lists
From GreatLists.com

Are you prepared for the fiscal year-end rush of federal agency purchases?

The period from now to September 30 — the close of the federal government’s fiscal year — is prime buying season for government agencies.

Federal managers will soon be scrambling to spend budgets now to avoid the risk of losing them in the new fiscal year.

Once-A-Year Selling Opportunity

Take advantage of this once-a-year selling opportunity to put your price list, catalog, product brochure or other direct marketing offer on the desks or in the email boxes of almost 40,000 federal managers who are in a buying mood.

Click here to see complete details of the Federal Purchasing & Procurement Officers postal list.

Click here to see complete details of the Federal Purchasing & Procurement Officers email list.

Both files cover all federal civilian and military agencies, plus the US Postal Service, their Washington DC headquarters as well as their regional offices around the country.

Target your market by agency and/or location. Use our “radius” selection to reach government markets around your office or store(s).

Don’t delay; schedule a mail date now.

For More Information

For custom counts, usage or order assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail CustomerService@GreatLists.com.

If the mailing lists described here don’t fit your current requirements, click here to see others that might.

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GreatLists.com: Frequently Asked Questions About Direct Marketing Lists

Published on June 15, 2010 in New Lists

As list brokers, we are often asked “What is a typical response rate for a B2B direct marketing effort?”

Response rates for business and professional direct marketing efforts run from fractions of one percent to as much as 5% or more depending on the nature of the offer.  

As you might expect, an offer of a free webinar on a topical business issue is very likely to pull many more responses than one for an expensive laptop computer.  There is no “average” response rate.

And predicting the response rate for an untested list or new offer is impossible.

The question to ask is not, “What response rate will I get?” but rather, “What response rate do I need to get?”

And the answer can only be found by “testing” the list. 

“Testing” a list is the process of mailing a sample of it under controlled circumstances, recording the response it produces and projecting this result over the list’s entire universe. This avoids wasting money by using unprofitable lists in their entirety.

For most marketers income from a mailing, relative to its costs, provides the answer to this test.

If the income generated by a list test exceeds the costs to use it, plus the cost of fulfillment, then the list is probably worth a continuation mailing or a re-use.

If a list produces less income than its total costs, it is probably not worth a continuation or re-use.  In close situations it might be worth re-testing to be sure of your decision.

Remember: savvy marketers set financial goals for individual lists as useful benchmarks for response analysis.

Click here to see additional FAQs and decision quality information on more than 4,000 email, postal and telemarketing lists for B2B marketers.

From Coast, To Coast, To Coast, Diversified Business Communications Covers The Waterfront

Published on June 2, 2010 in Mailing Lists Broker News

Now delivering 69,850 individually-named, response-generated records, Diversified Business Communications (DBC), the Maine-based magazine publisher and trade show producer, is the go-to source for commercial fishermen, working mariners and seafood producers in North America.

They are supremely qualified prospects for everything from anti-fouling paint to weather-proof gloves to high-tech navigation equipment and on to the latest developments in seafood product development, processing and retailing.

See details on all 6 great lists below.

List selections can be mixed and matched to make minimum order requirement.

WorkBoat Magazine Recipients

24,330 Recipients @ $125/M

WorkBoat reaches owners, operators, managers, captains and chief engineers of tugs, barges, offshore service, ferry and other commercial vessels under 400 feet in length.

Editorial content addresses new boat construction, equipment, company profiles, political & legislative developments and general industry news.

Click here for list information.

International WorkBoat Show Attendees

6,868 Paid Attendees @ $125/M

This list delivers workboat owners and operators who paid $50 to $260 to attend the 2009 International WorkBoat Show in New Orleans.

Sponsored by WorkBoat and National Fisherman magazines, it’s the largest commercial marine tradeshow in North America.

Attendees include owners and operators of all kinds of workboats, fishing boats, tugs and towboats, ferries, passenger boats and patrol boats, plus boat builders, shipyard operators, marine equipment manufacturers and distributors and many others affiliated with the marine industry.

Click here for list information.

National Fisherman Magazine Subscribers

19,404 Paid Subscribers @ $125/M

National Fisherman is the most widely read commercial fishing magazine and the only fishing publication serving commercial fishermen on all North American coasts.

Editorial content features news of boat design, construction, maintenance and launchings, along with commercial fishing gear, political & legislative updates, marine conservation, research and environmental concerns.

Click here for list information.

Continue reading ‘From Coast, To Coast, To Coast, Diversified Business Communications Covers The Waterfront’

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