GreatLists.com: Introducing a better source of business & professional marketing lists

Published on February 2, 2010 in Mailing Lists Broker News
Deploying the best postal, email and telemarketing lists for reaching business and professional audiences is not easy. 

Marketers must locate and order B2B lists from hundreds of myriad sources.  Coordination is difficult and requires hours of staff time to insure that mailing schedules are met. 

List descriptions are frequently so vague or incomplete that it is often impossible to know if you have chosen the best list or part of a list for any specific mailing.  

And payment terms can be onerous — many suppliers require prepayment.

A better way to order B2B marketing lists

Now there is a better way to order lists for your next direct marketing campaign. 

It’s GreatLists.com, home of the world’s best B2B marketing lists.

With 4,000+ available postal, email and telemarketing lists, GreatLists.com delivers a broad range of business, industrial, scientific, government, academic and professional audiences.

Continue reading ‘GreatLists.com: Introducing a better source of business & professional marketing lists’

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Why not get professional list assistance — there is no additional charge!

Published on July 8, 2010 in Mailing Lists Broker News
Finding great lists is Job #1 for most direct marketers.

The experts all agree that your choice of lists has more impact on the response produced by your direct marketing effort than any other decision you make.

So if list decisions are so important, why not engage a knowledgable and experienced professional for assistance, especially if her services are free?

That’s right – free! You pay no more for a list supplied through a list broker like GreatLists.com, than you would ordering it directly from the list owner.

And for the money, you get way more help from GreatLists.com.

Help like . . .

  • Advice on which lists reaching your target audience work best, pretty good or not at all – regardless of their source
  • Direction to related lists that you’ve perhaps never considered
  • Objective list data – comprehensive, detailed, decision-quality list information formatted for comparative analysis, collaborative consideration and objective selection
  • On-demand, detailed usage history for each and every order you’ve ever place with GreatLists.com
  • Guidance on rollout and audience penetration strategies and the lists to use
  • Assistance with special or unusual order/usage requirements imposed by list owners on rental of their lists
  • Information on almost any other related subject – from how to find a good service bureau to how to key code your
    response device for effective response analysis
Already using a list broker?

Is your current list broker really doing the job you need done? Or is she merely writing orders or, worse, recommending lists from her stable of managed list properties that barely meet your requirements.

Here’s your chance to find out!

Give us each the same brief or inquiry and the same deadline. Then compare our recommendation with your current broker’s and choose the best one in a direct, objective comparison.

Phone 1-800-296-0888 (M-F 9-5 EST) now to speak with a great list consultant.

Or e-mail Info@GreatLists.com.

For more information

For more information, click here to view details on more than 4,000 business and professional email, postal and telemarketing lists for domestic USA and international audiences.

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Attention Government Vendors, Suppliers & Contractors: Selling Opportunity Ahead

Published on June 28, 2010 in New Lists

Updated list now available with email addresses!

Capture a Larger Share of Federal Fiscal Year-End Purchases
With the Federal Purchasing & Procurement Officers Lists
From GreatLists.com

Are you prepared for the fiscal year-end rush of federal agency purchases?

The period from now to September 30 — the close of the federal government’s fiscal year — is prime buying season for government agencies.

Federal managers will soon be scrambling to spend budgets now to avoid the risk of losing them in the new fiscal year.

Once-A-Year Selling Opportunity

Take advantage of this once-a-year selling opportunity to put your price list, catalog, product brochure or other direct marketing offer on the desks or in the email boxes of almost 40,000 federal managers who are in a buying mood.

Click here to see complete details of the Federal Purchasing & Procurement Officers postal list.

Click here to see complete details of the Federal Purchasing & Procurement Officers email list.

Both files cover all federal civilian and military agencies, plus the US Postal Service, their Washington DC headquarters as well as their regional offices around the country.

Target your market by agency and/or location. Use our “radius” selection to reach government markets around your office or store(s).

Don’t delay; schedule a mail date now.

For More Information

For custom counts, usage or order assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail CustomerService@GreatLists.com.

If the mailing lists described here don’t fit your current requirements, click here to see others that might.

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GreatLists.com: Frequently Asked Questions About Direct Marketing Lists

Published on June 15, 2010 in New Lists

As list brokers, we are often asked “What is a typical response rate for a B2B direct marketing effort?”

Response rates for business and professional direct marketing efforts run from fractions of one percent to as much as 5% or more depending on the nature of the offer.  

As you might expect, an offer of a free webinar on a topical business issue is very likely to pull many more responses than one for an expensive laptop computer.  There is no “average” response rate.

And predicting the response rate for an untested list or new offer is impossible.

The question to ask is not, “What response rate will I get?” but rather, “What response rate do I need to get?”

And the answer can only be found by “testing” the list. 

“Testing” a list is the process of mailing a sample of it under controlled circumstances, recording the response it produces and projecting this result over the list’s entire universe. This avoids wasting money by using unprofitable lists in their entirety.

For most marketers income from a mailing, relative to its costs, provides the answer to this test.

If the income generated by a list test exceeds the costs to use it, plus the cost of fulfillment, then the list is probably worth a continuation mailing or a re-use.

If a list produces less income than its total costs, it is probably not worth a continuation or re-use.  In close situations it might be worth re-testing to be sure of your decision.

Remember: savvy marketers set financial goals for individual lists as useful benchmarks for response analysis.

Click here to see additional FAQs and decision quality information on more than 4,000 email, postal and telemarketing lists for B2B marketers.

From Coast, To Coast, To Coast, Diversified Business Communications Covers The Waterfront

Published on June 2, 2010 in Mailing Lists Broker News

Now delivering 69,850 individually-named, response-generated records, Diversified Business Communications (DBC), the Maine-based magazine publisher and trade show producer, is the go-to source for commercial fishermen, working mariners and seafood producers in North America.

They are supremely qualified prospects for everything from anti-fouling paint to weather-proof gloves to high-tech navigation equipment and on to the latest developments in seafood product development, processing and retailing.

See details on all 6 great lists below.

List selections can be mixed and matched to make minimum order requirement.

WorkBoat Magazine Recipients

24,330 Recipients @ $125/M

WorkBoat reaches owners, operators, managers, captains and chief engineers of tugs, barges, offshore service, ferry and other commercial vessels under 400 feet in length.

Editorial content addresses new boat construction, equipment, company profiles, political & legislative developments and general industry news.

Click here for list information.

International WorkBoat Show Attendees

6,868 Paid Attendees @ $125/M

This list delivers workboat owners and operators who paid $50 to $260 to attend the 2009 International WorkBoat Show in New Orleans.

Sponsored by WorkBoat and National Fisherman magazines, it’s the largest commercial marine tradeshow in North America.

Attendees include owners and operators of all kinds of workboats, fishing boats, tugs and towboats, ferries, passenger boats and patrol boats, plus boat builders, shipyard operators, marine equipment manufacturers and distributors and many others affiliated with the marine industry.

Click here for list information.

National Fisherman Magazine Subscribers

19,404 Paid Subscribers @ $125/M

National Fisherman is the most widely read commercial fishing magazine and the only fishing publication serving commercial fishermen on all North American coasts.

Editorial content features news of boat design, construction, maintenance and launchings, along with commercial fishing gear, political & legislative updates, marine conservation, research and environmental concerns.

Click here for list information.

Continue reading ‘From Coast, To Coast, To Coast, Diversified Business Communications Covers The Waterfront’

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GreatLists.com: WorldatWork delivers corporate compensation & benefits professionals

Published on May 3, 2010 in Mailing Lists Broker News

The WorldatWork  Compensation & Benefits Professionals Masterfile delivers three responsive groups of compensation & benefits professionals:

  • Seminar & conference attendees
  • Book & publication buyers
  • Association members

Each one a powerful indicator of both professional interest and buying behavior.

Click here to see detailed list information now.
   

Seminar & Conference Attendees

These 21,308 DM-responsive managers have attended a wide range of professional training programs, including . . .

  • Compensation Fundamentals
  • Market Pricing – Conducting A Competitve Pay Analysis
  • Strategic Communication in Total Rewards
  • Job Analysis, Documentation and Evaluation
  • Elements of Sales Compensation
  • Advance Concepts in Executive Compensation
  • Health and Wellness Programs – Creating a Positive Business Impact
  • Regulatory Environments for Benefits Programs
  • Managing Flexible and Work-Life Benefits
  • The Flexible Workplace – Strategies for Your Organization

. . . plus hundreds of other educational resources, seminars and certification program available around the world and online.

Book & Publication Buyers

And these 14,366 human resource professionals have purchased a wide range of books and publications, including . . .

  • 2009-2010  Salary Budget Survey
  • Making the Case for Consumer-Driven Health Plans: How-to Series for the HR Professional
  • Element of Base Pay Administration
  • The WorldatWork Handbook of Compensation, Benefits & Total Rewards: a Comprehensive Guide for HR Professionals
  • Strategic Outsourcing: How-to Series for the HR Professional
  • Calculate THIS!
  • Employee Engagement Fundamentals: A Guide for Managers and Supervisors
  • Sales Compensation Made Simple
  • Sales Compensation Essentials: A Field Guide for the HR Professional
  • Executive Compensation: An Introduction to Practice & Theory

. . . and many, many others.

Click here to see samples of the seminar and book catalogs.    

Association Members

And these 17,603 active members of WorldatWork, the Professional Association for Compensation, Benefits & Total Rewards, comprise the core of the compensation and benefits management profession.

No other list – compiled or response – reaches such a high concentration of professional managers responsible for the design and management of employee and executive compensation, health & welfare, disability, retirement and Total Rewards programs.

Click here to see detailed list information.   

And click here to see available segment selections. 

Schedule a test mailing now in time for a rollout later this year.

For More Information

For custom counts, list usage or ordering assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail customerservice@GreatLists.com.

Click here to see details on 4,000+ other great B2B postal, e-mail and telemarketing lists available at GreatLists.com.

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GreatLists.com: IPMA government personnel & human resource managers

Published on April 14, 2010 in Mailing Lists Broker News

The International Public Management Association for Human Resources (IPMA-HR) has long been the go-to list for senior HR professionals in state and local governments.

Its 5,447 paid members, together with 14,547 non-member buyers of IPMA publications, assessment tests and training seminars, gives you access to more than 20,000 senior government human resource directors, personnel administrators and civil service directors.

No other list delivers as large a concentration of public sector HR managers as does the IPMA Government Personnel & Human Resource Managers.

Click here to  see current list details.   

These HR and personnel managers recommend, specify and use a wide variety of products and services for . . .

  • Recruitment
  • Testing and assessment
  • Performance appraisal
  • Compensation
  • Workplace health, safety and compliance

Click here to  see available selections.   

For More Information

For more information, custom counts or ordering, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail CustomerService@Greatlists.com.

If the mailing list described here doesn’t fit your current requirements,  click here to see details on 4,000+ other great B2B postal, e-mail and telemarketing lists now available at GreatLists.com.

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GreatLists.com: Industrial plant managers from Industrial Information Resources

Published on April 5, 2010 in Mailing Lists Broker News

Now you can reach hardhat-wearing, factory managers in the largest industrial facilities in the USA and Canada.

Select one or any combination of the following job titles:

  • Senior plant managers
  • Maintenance managers
  • Purchasing managers
  • Engineering managers
  •  Maintenance managers 
  • Environmental managers
  • Safety managers 
  • Utility managers
  • Human resource managers
  • Information technology managers
  • Security managers

Click here to see updated information for the USA postal/telemarketing list.

Click here to see current state, job function, industry and employee size descriptions and counts for the USA list..

Click here to see updated information for the Canadian postal/telemarketing list.

Click here to see province, job function, industry and employee size descriptions for the Canadian list.

Both lists target key managers in the largest, most active industrial plants, based on manufacturing capacity, employee count, storage capabilities or transmission/generating rates.

Selections are also available for industry and employee size, plus an indicator for union or  non-union workforce.

Addressing data is derived from the Industrial Market Plant Database, continually researched and maintained by Industrial Information Resources.

For more than 25 years Industrial Information Resources has been the leading supplier of industrial market news, information and data in the USA and Canada.

Telemarketing & E-Mail Access Also Available

The Industrial Plant Managers lists also offer telemarketing, as well as e-mail, access to this key group of factory floor decision-makers.

Click here to see the e-mail list details for the USA. 

Click here to see the e-mail list details for Canada.  

Schedule a test mailing today.

For More Information

For custom counts, list usage or order assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail: CustomerService@greatlists.com.

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GreatLists.com: Federal contractor sales & marketing managers

Published on February 24, 2010 in Mailing Lists Broker News

This database delivers 450,000+ sales & marketing managers in companies, organizations and governmental agencies which have won (or are seeking to win) supply and service contracts with the federal government.

Click here to see current list information.

Click here to see current email list information.

These managers are responsible for . . .

  • Identifying business opportunities in federal agencies
  • Familiarizing themselves with government contractor procedures &  regulations
  • Preparing proposals
  • Building prospect lists
  • Developing & implementing sales strategies
  • Maintaining positive customer relations

Sourced from active listings in the federal Central Contractor Registry (CCR), this is by far the most current and comprehensive list of federal contractor sales and marketing managers available.

Addressing data is of very high-quality and includes . . .

  • Full individual name
  • Official organization name
  • Complete postal address
  • Area code/telephone number 
  • Individually-addressed corporate email address
  • Corporate URL

. . .  for 99% of all records.

Federal contractors run the gamut from FORTUNE 500 corporations such as Lockheed Martin, Boeing, Dell and Verizon, to mom and pop firms and sole proprietorships. 

They supply the federal government with everything from construction, engineering, real estate and communications services to computer hardware, office furniture, military equipment and everyday office supplies.

They also share a common goal – to win a piece of the huge $500+ billion-a-year market for supplying the federal government with necessary goods and services.

This is the list that lets you slice and dice this audience for pinpoint precision marketing.

Available selections include:

  • State, SCF, Zip and radius geographic
  • Employee size
  • Owner gender
  • Owner ethnicity
  • SIC code
  • Prime contractor status
  • GSA contractor status

Click here to see postal & telemarketing list details. 

Click here to see email list details.  

For More Information

For more information, custom counts or ordering, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail CustomerService@Greatlists.com.

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GreatLists.com: Espicom Global Pharmaceutical/Medical Device Masterfile

Published on January 27, 2010 in Mailing Lists Broker News and New Lists

The Espicom Global Pharmaceutical/Medical Device Masterfile delivers worldwide coverage:

13,132 USA executives

8,571 international executives

These top business strategists — strategic planners, business development officers, corporate intelligence researchers, M&A specialists and sales & marketing executives — manage two of the richest, fastest-growing industries in the world — pharmaceutical and medical device manufacturing.

To sustain that growth, assess competitors and locate M&A opportunities they rely on newsletters, subscription titles and online information services from Espicom Business Intelligence, the world’s leading source of financial, product and operations information on the global pharmaceutical and medical device manufacturing industry.

Representative titles include Cancer Drug News, Drug Delivery Insight, Medical Industry Week, Generics Business Online, Medistat World Medical Markets Analysis and World Pharmaceutical Markets, among dozens of others priced at between $70 and $4,000 per year.

List reaches executives at company location in the USA and 80+ countries worldwide.

Click here to see information on this global list.

Click here to see geographic & interest selections.

For More Information

For custom counts, usage or order assistance, phone 1-800-296-0888 (+1 703-821-8130 outside the USA) or e-mail customerservice@GreatLists.com.

If the mailing list described here doesn’t fit your current requirements, click here to see dozens of others that might.

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